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What seven organizations learned about converting more donors on their web...
Want to persuade more people to actually make a donation when they visit your donation landing pages? There’s no single set of changes — horizontal or vertical gift strings, Charity Navigator logo...
View ArticleGet ready for year-end giving by improving your website donation pages
As the 2011 holiday giving season approaches, non-profit organizations need to be mindful to position their websites for successful year-end giving, especially in this sluggish economy when donors are...
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Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging...
To improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is...
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Raise more money online with a great headline
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean...
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